Business

Headshot of Author David Paleschuck
Business & Operations | Faculty
David Paleschuck

Faculty, Horticulture Department

Bio

With over twenty years of product development, brand-building and consumer marketing experience serving American Express, MasterCard, PepsiCo and Microsoft–and over ten years in the legal cannabis space at Dope Magazine and as a consultant to the industry’s top national manufacturers, Paleschuck has played a part in developing many of today’s best-known cannabis brands.

As Founder of PALESCHUCK, LLC, David consults within the legal cannabis industry on product development, branding & brand licensing, positioning, packaging and promotions. His writings on cannabis branding and marketing have been featured in Dope Magazine, High Times, MG, PROHBTD, High Times, Celebstoner, Cannabis Dispensary Magazine, The Cannabis Industry Journal, New Cannabis Ventures, among others. His work has been noted and quoted in Forbes, Kiplingers, The Brookings Institution as well as interviewed by Wharton School Of Business Entrepreneur Radio; CannabisRadio; among others.

David’s book, “Branding Bud: The Commercialization of Cannabis” – the first book on cannabis branding – released in April 2021 and ramped to be the best-selling book on Amazon in the “Branding & Logo Design” and “Green Business” categories. As Founder of the Branding Bud Consulting Group, he now consults on many aspects of legal cannabis to those both currently in the industry and to those wanting to enter it.

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