Course Curriculum

Advocates, who in the past risked arrest and prosecution to educate the public about the benefits of cannabis and provide medicine to patients in need, have played a central role in the creation and evolution of the cannabis industry.

At Oaksterdam University, we believe it is the responsibility of all those who have an interest in the cannabis industry to support advocacy efforts. We live in a participation-based democracy, and advocating will help generate acceptance across the local, state, and federal levels of government. This why we are proud to offer this free course on Advocacy.

About Our Self-Paced Electives

Self-Paced Programs are asynchronous, meaning you may log on and complete the courses anytime, anywhere that is convenient for you. You can access the course online as soon as you enroll.

Programs consist of reading materials developed by our expert faculty, accompanied by videos, texts, and recommended resources.

All self-paced programs include live links to a wealth of information that allow you to dig deeper into subjects of particular interest.

Each program also includes a Virtual Video and Resource Library with corresponding recorded lectures from our faculty.

Self-paced students receive access to virtual field trips, grow labs, the Oaksterdam Alumni Network, and more.

Completion of all requirements results in OU certification.



This free, self-paced course defines advocacy as a form of marketing, reviews the role of advocates and organizations in normalizing cannabis adult-use by achieving meaningful pro-cannabis policy reform, and then provides strategies and techniques for engaging effectively as an advocate. The course concludes with an exploration of the recent influx of influential investors in the cannabis industry and the surprising interest from former political opponents. Students have 180 days to complete this course.

photo of bullhorn with pot leaves coming out of it

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