Dale is based in Oakland, CA and is focused on enhancing the debate for cannabis policy reform throughout the country since 2007. She took over as President & CEO of Oaksterdam University in 2012 to ensure the legacy of cannabis education after a crippling federal raid. Now OU is proud of hosting over 30,000 students from more than 30 countries becoming the most engaged activists in the world. Education is the foundation in establishing the political and social climate that will encourage cannabis policy reform. Quality training for the cannabis industry is her passion.
She served as the Chairwoman of the Board for the Coalition for Cannabis Policy Reform for seven years, stemming from her experience as the spokeswoman and legislative liaison for the Prop 19 Campaign in California. Dale has interviewed with news, entertainment and journalism sources such as Al Jazeera English, BBC, CBS Evening News, CNN, Discovery Channel, FOX News, FOX Business News, History Channel, MSNBC, NPR, Telemundo, Univision, AOL, AP, USA Today, Los Angeles Times, LA Weekly, Sacramento Bee, Wall Street Journal and is featured in many other publications and documentaries both foreign and domestic. Named by Marie Claire as one of the most influential women in the industry; she has a voice in setting national priorities and is an expert commentator on current events.
Dale is a founding board member of the National Cannabis Industry Association, ReformCA and Californians to Regulate Medical Marijuana. Within her mission for safety through self-regulation, she helped establish the Medical Cannabis Safety Council in early 2008 with cannabis industry stakeholders, which spawned several safety programs.
Dale is focused on overall civil rights issues, while developing avenues through which patients, doctors, providers, and regulating authorities can be more confident in the medical cannabis continuum, from the plant to the patient. Her remaining time is spent in legislative and local government meetings, attending various research and policy conferences, local community meetings and debates. Dale and her husband, veteran cannabis crusader Jeff Jones, stay busy keeping up with their young sons, Jackson and Jesse, and new daughter Quinn.